Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Waving Wall of Chalkwell Depicts Embedded H2O in Products

 - Aug 22, 2011
References: metalculture & archdaily
Many plastic art installations have popped up around the world in the last couple of years, yet the Waving Wall of Chalkwell has to be one of the first made entirely out of large water coolers. Like one long, frothing sea surf, this installation is quite impressive.

Commissioned by Metal, a U.K.-based company that fosters artistic endeavors, the Waving Wall of Chalkwell was created by holdUP and BLOO NATION. Comprised of over 1,200 19-liter water cooler bottles, it illustrates the amount of water used in the production of certain products. The statement that the "average Brit only sees 3 percent of the water that they consume," is quite frightening, considering how vulnerable the world is becoming with regards to a lack of water.