Montreal-based fashion label Dime introduces its newest collection for the Spring/Summer 2021 season and it is full of its iconic Wave design. The brand expands the familiar visual, which made its original debut back in Fall 2019. This wavy accent can be seen throughout the capsule across a selection of denim items and cut and sew items.
Branding details can also be seen throughout the entire collection. It decorates cozy sweater designs, hoodies, graphic tees, and a notable set that is made up of matching jeans and jacket. Additional pieces that stand out in the capsule include the technical jackets that are detailed in the Wave design along with a series of hats for the season.
Image Credit: Dime
Why This Trend Is Growing
- Wave Design Streetwear
- Opportunity for fashion labels to expand their branding through iconic wave designs on apparel and accessories across multiple seasons.
- Matching Denim Sets
- Disruptive innovation opportunity for fashion labels to create matching sets of garments with coordinating denim patterns.
- Detailed Outerwear
- Potential for disruptors to create technical jackets with distinctive patterns and designs that enhance the aesthetic of the entire collection or line.
Industries Being Reshaped
- Fashion
- Dime's streetwear collection demonstrates a trend towards unique branding through bold graphics and patterns that can be applied to other fashion items beyond apparel.
- Denim
- Opportunity for denim manufacturers to develop new patterns for jeans such as the iconic Dime wave design that can be applied to other products such as jackets and hats.
- Accessories
- Disruptors in the accessory industry can take advantage of the trend towards bold graphics and patterns to design innovative hats and other accessories with distinctive and unique detailed designs.
