WaterWipes Baby Wipes are Showing Off a Plant-Based Update
Michael Hemsworth — April 1, 2022 — Marketing
References: waterwipes & drugstorenews
The WaterWipes baby wipes are being rolled out with a new profile to make them suited for environmentally conscious parents to use as a way to keep their child clean and fresh at changing time.
The wipes are formulated to be plastic-free and feature a plant-based profile that is biodegradable as well as compostable. The wipes are also manufactured using green energy to make them a holistically eco-friendly product and are USDA Certified Biobased.
Vice President at WaterWipes North America Lindsay Martin spoke on the updated WaterWipes baby wipes saying, "As the world has grown more environmentally conscious, so has WaterWipes. With the U.S. launch of biodegradable and plastic-free wipes, we’re excited to offer a product that is better for the planet, without compromising the quality of our wipes. This launch marks another step forward in WaterWipes’ commitment to sustainability.”
The wipes are formulated to be plastic-free and feature a plant-based profile that is biodegradable as well as compostable. The wipes are also manufactured using green energy to make them a holistically eco-friendly product and are USDA Certified Biobased.
Vice President at WaterWipes North America Lindsay Martin spoke on the updated WaterWipes baby wipes saying, "As the world has grown more environmentally conscious, so has WaterWipes. With the U.S. launch of biodegradable and plastic-free wipes, we’re excited to offer a product that is better for the planet, without compromising the quality of our wipes. This launch marks another step forward in WaterWipes’ commitment to sustainability.”
Trend Themes
1. Biodegradable Baby Products - Companies are creating biodegradable product lines, like biodegradable baby wipes, to meet the demand of environmentally conscious consumers.
2. Plant-based Materials - As plant-based materials become more widely available, businesses are incorporating them into their product lines as a sustainable alternative to traditional materials.
3. Eco-friendly Manufacturing - Businesses are recognizing the importance of eco-friendly manufacturing and incorporating green energy into their production processes.
Industry Implications
1. Baby Products - The baby products industry has an opportunity to disrupt the market by introducing more eco-friendly and sustainable product options.
2. Personal Care - The personal care industry can meet the demand for environmentally conscious products by incorporating plant-based and biodegradable materials into their product lines.
3. Manufacturing - Manufacturing businesses can capitalize on the trend of sustainable production by incorporating green energy into their manufacturing processes and showcasing their commitment to being an eco-friendly company.
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