Buoyant Waterproof Phones

The 'Comet' Device Boasts Floating Capabilities When Submerged in Water

This waterproof phone is a new product launched on Kickstarter that may prove to be the first buoyant smartphone that can actually rise to the top of the surface when dunked in water. It is yet to be seen whether this buoyancy will be a reality, but what is known is that it is certainly waterproof and less dense than both the iPhone 6s and Samsung Galaxy Note.

The 'Comet' also boasts other great specs like a 4.7 inch screen that wraps around its edges. The waterproof phone also features lights on its perimeter that change color, even reflecting the user's mood. It has four GB RAM and a strong front and back camera with 16 megapixel sensors. The front and back camera can take photographs simultaneously -- making secretly taking a selfie even easier.

Buoyancy Phones
As more consumers demand phones that can withstand accidents around water, there is an opportunity for other brands to create similar buoyant options or accessories.
Customizable Phones
With the lighting on the 'Comet' phone reflecting the user's mood, this trend may lead to other phones with mood-based customization options.
Dual Camera Phones
The 'Comet' phone's ability to take front-and-back camera photos simultaneously is a possible innovation that may become more common in future phones.

Where This Applies

Consumer Electronics
As technology evolves, there is an opportunity for more innovative, waterproof devices to be created for the consumer electronics market.
Outdoor Recreation
With the increasing popularity of outdoor activities, waterproof and buoyant phones may appeal to this market and inspire further product innovations.
Photography
The 'Comet' phone's camera innovations may inspire other phone manufacturers to create new camera options or improvements that focus on features like simultaneous photo-taking.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 46%
Freshness 8%

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