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Watermelon Licorice Gins

Wilson’s Gin Club Watermelon and Liquorice Elevates a Classic Expression

— June 7, 2021 — Lifestyle
WL Distillery plays with the flavors of watermelon and licorice in its newly launched Wilson’s Gin Club Watermelon and Liquorice, which puts a twist on the classic gin experience. Crafted with juniper and the cooling flavors of melon, mint, lime and licorice, the expression is said to share an "explosion of flavors."

This is the sixth flavor from the microdistillery and it's a refreshing spirit that can be enjoyed throughout the summer by gin enthusiasts.

Associated with light and sweet summer refreshment, fruit flavors are being transformed into more fun, indulgent and exciting creations with the addition of other botanical ingredients. The flavors of this gin expression promise to appeal to traditional licorice lovers, while also catching the eye of those who are open to flavor innovation.
Trend Themes
1. Flavor Innovation in Alcoholic Beverages - The addition of unique, unexpected botanical ingredients to classic spirits is becoming a popular trend, offering opportunities for disruptive innovation in the beverage industry.
2. Fruity Spirit Variations - Fruit flavors are being transformed and combined with other ingredients to create refreshing and indulgent twists on traditional spirits.
3. Microdistillery Creativity - Smaller distilleries are experimenting with unique flavor combinations to create distinctive spirits that appeal to a wider consumer base.
Industry Implications
1. Alcohol Manufacturing - By incorporating new flavors into spirits, manufacturers can appeal to a wider and more diverse consumer base, potentially disrupting the industry.
2. Craft Spirits - Microdistilleries have the freedom to create unique, small-batch spirits that offer consumers something different from established brands.
3. Hospitality - Bars and restaurants can offer specialty cocktails with unique spirit flavors to attract customers seeking new and exciting drinking experiences.
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