'Reefill' is the name of a smartphone-activated water fountain that's currently being introduced to the world through a crowdfunding project on Indiegogo.
While there are many reusable water bottles that have been introduced over the years to reduce waste that comes from plastic bottles, a lack of water fountains encourages people buying bottled water. Reefill aims to make it easy for those with a reusable bottle to fill up with its phone-activated refill stations. At the moment, Reefill stations are set up across eight locations in New York City, making it possible for anyone with a reusable water bottle to get fresh drinking water on demand.
Reefill has members pay $1.99 monthly, which grants them access to all stations. With the accompanying app, they are able to access clean drinking water without having to worry about unsanitary city fountains.
Why This Trend Is Growing
- Smart Water Refilling Stations
- The trend of smart and refillable water stations that are phone-activated is growing, providing opportunities for companies to innovate in the area of smart water tech.
- Subscription-based Model for Water Access
- The subscription-based model for access to water through mobile pay could be applied to other services, providing disruptive opportunities in the subscription-based service industry.
- Sustainability in Water Consumption
- As consumers continue to search for more sustainable options, this trend of sustainable water consumption can be capitalized on through innovative solutions and eco-friendly technology.
Industries Being Reshaped
- Smart Home Technology
- Innovative and technology-driven companies that create smart home technology could explore adding refillable water stations to their ecosystem.
- Beverage and Bottled Water Companies
- As the trend towards sustainable water consumption continues, traditional beverage and bottled water companies could innovate with refillable water stations in order to appeal to eco-conscious consumers.
- Health and Fitness Industry
- Companies in the health and fitness industry can take advantage of the trend towards sustainable water consumption by offering water stations to their customers, possibly innovating with smart technology for convenience.
