In order to revive the popularity of newspapers in a world where print is on the decline, Manichi Newspapers and Dentsu Tokyo teamed up to create unique water bottle labels. For an entire month, the mineral water bottles from Dentsu were wrapped in the daily news, appealing to a young demographic that doesn't have the time to go out of their way and pick up a printed publication, or devote time to sit down and read one.
By keeping people in the loop about current world issues, these bottles also provide more value to consumers. The bottles were also used to raise awareness on particular issues like orphans living with HIV, areas of the world devastated by natural disasters and nearby regions in need of environmental protection like Mount Fuji.
What's Driving This Trend
- Reviving Newspapers
- Printing newspaper headlines on water bottle labels to engage a younger audience and revive interest in print media.
- News-influenced Packaging
- Using packaging materials imprinted with daily news to provide added value to consumers and keep them informed.
- Social and Environmental Awareness
- Using water bottle labels to raise awareness about important social and environmental issues.
Who This Affects Most
- Print Media
- The declining print media industry can explore innovative ways to engage younger audiences through unique packaging and content delivery.
- Packaging
- The packaging industry can explore incorporating news-inspired designs and content to provide added value to consumers and keep them engaged.
- Social and Environmental Causes
- Organizations working for social and environmental causes can utilize creative packaging designs to raise awareness and engage the public.
