The MAD Watches Startup Makes Opulent Watches Affordable

 - Sep 13, 2017
References: madwatches & edmontonjournal
To a lot of people, luxury watch brands are simply things that can be enjoyed by the fabulously wealthy, but a Canadian e-commerce company by the name of MAD Watches is aiming to make high-quality opulent timepieces available and accessible to regular folks.

Based in the western Canadian city of Edmonton, MAD Watches, which was created by a pair of university IT analysts, aims to make luxury watches affordable by selling them directly to consumers on the Internet. The watches are set to be sold for less than $1,000, with the cheapest model expected to be priced below $300.

Set to embark on a crowdfunding campaign, this disruptive luxury watch brand proves that traditionally high-priced products can be directed to a wider market by cutting out the middleman.