The 'Flo' sanitary pad washing system is intended to offer a way for girls and women to keep reusable feminine hygiene products clean, stored and ready for use.
Menstruation still holds a certain amount of stigma in many parts of the world, which can lead to girls even missing school when on their period to avoid potential shaming or teasing. The 'Flo' system enables girls and women to wash, dry, store and carry their sanitary pads to ensure they never have to be worried about not having one to use.
The 'Flo' sanitary pad washing system is the design work of Mariko Higaki Iwai, Sohyun Kim, Tatijana Vasily, Charlotte Wong and Benjamin Freedman. It is the winter of the IDEA award and the James Dyson Award.
Why This Trend Is Growing
- Reusable Feminine Product
- The Flo system provides a solution for the growing trend towards eco-friendly and cost-effective reusable menstrual products.
- Personal Hygiene Appliance
- The development of the Flo system represents an opportunity for the personal hygiene industry to adapt and innovate with advanced washing and drying technologies.
- Period Poverty Solutions
- The Flo system shows potential for companies to create additional solutions that addresses period poverty and providing women worldwide better access to sanitary products.
Industries Being Reshaped
- Feminine Hygiene
- The Flo system provides new opportunities in the Feminine Hygiene industry to innovate and compete, especially through eco-friendly and reusable products.
- Home Appliances
- The Flo system is a disruptive innovation opportunity for Home Appliance industry to develop new high tech devices that cater to feminine hygiene.
- Charitable Organizations
- The Flo system provides a solution for charitable organizations to help address period poverty and properly provide sanitary products to women in need.
