Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Odor-Controlling Detergents

The 'DeFUNKit' Washing Detergent Prevents Garments from Holding Odors

— May 13, 2016 — Lifestyle
The rise in popularity of fitness activities like yoga has many consumers participating in healthy activities multiple times a week, so 'DeFUNKit' washing detergent is designed to increase workout clothing wear.

When used on workout clothing, 'DeFUNKit' will work to permeate the fibers of the garments and coat them with a specialized substance that will prevent odors from accumulating. This can allow users to wear their workout clothes multiple times without worrying that they'll have a foul odor.

Developed by scientists and chemists from the University of Oregon, the 'DeFUNKit' washing detergent is not a replacement for regular detergent, but rather a specialized treatment. It can allow users to wear garments up to seven times before needing to wash them, which in turn can help reduce the need to do laundry to save water and energy.
Trend Themes
1. Odor-controlling Detergents - The 'DeFUNKit' washing detergent prevents garments from holding odors.
2. Eco-friendly Laundry - The use of 'DeFUNKit' washing detergent can allow for fewer wash cycles and less use of water and energy.
3. Athletic Apparel Care - The rise in popularity of fitness activities has created a need for specialized treatments like 'DeFUNKit' washing detergent to help increase workout clothing wear.
Industry Implications
1. Laundry Detergent - Companies in the laundry detergent industry could develop and market specialized products like 'DeFUNKit' washing detergent to meet the needs of athletic apparel wearers.
2. Athletic Apparel - The use of specialized treatments like 'DeFUNKit' washing detergent could become a standard feature in the athletic apparel industry to help prolong the lifespan of garments and improve customer satisfaction.
3. Sustainability - The development and use of 'DeFUNKit' washing detergent can contribute to a more sustainable future by reducing water and energy consumption associated with laundry cycles.
1.1
Score
Popularity
Activity
Freshness