INDOCHINO brought its updated showroom format to Cherry Hill Mall, giving South Jersey clients a local place to order made-to-measure suits and womenswear. The 1,200-square-foot space opened Nov. 4 as the brand’s first standalone site in South Jersey and the second store built in this format.
The concept centers on a fabric display and a tailor-studio layout, with warm neutral finishes that keep the space approachable. Style Guides work with each client on details such as cloth or lining, then measure and fit sample garments before orders arrive in two to three weeks.
INDOCHINO shows how a first standalone South Jersey location can widen its reach across Greater Philadelphia without sending every client into Philadelphia or King of Prussia, while accessible pricing inside a studio-style store turns custom tailoring into a routine mall purchase rather than a special-trip service.
Image Credit: Indochino Apparel Inc.
Why This Trend Is Growing
- Mall-based Customization
- Retail centers are becoming convenient hubs for personalized apparel, creating space for made-to-measure services to scale beyond destination shopping districts.
- Approachable Tailor Studios
- Warm interiors and guided consultations can reposition formalwear customization as an everyday retail experience rather than an intimidating luxury service.
- Localized Showroom Expansion
- Smaller standalone formats allow digitally enabled apparel brands to enter suburban markets while preserving a premium fitting and ordering process.
Industries Being Reshaped
- Menswear Retail
- Custom suit providers are blending studio service with mall accessibility, opening new pathways for affordable tailoring in high-traffic suburban locations.
- Womenswear Retail
- Made-to-measure formats are extending into womenswear, signaling potential for more inclusive personalized sizing and style experiences in mainstream retail.
- Shopping Malls
- Experiential apparel showrooms can help malls diversify tenant mixes with appointment-friendly services that draw repeat visits and higher-intent shoppers.
