The newly released, “The Walls Are Dancing” video uses more than 7,000 images gathered from the paintings done Marseilles, Lyon and Paris as part of the Dulux Paint Company’s 'Let's Colour' project.
Vectorfunk artist, Matt W. Moore created the murals the evolution of which was captured on film by Directors Le Groupuscule . The stills were made into a stop-motion animation with a music track by Monsieur Monsieur from which the video takes its name, “The Walls Are Dancing.”
What Makes This Trend Stand Out
- Stop-motion Animation
- Opportunity for businesses to explore creative storytelling techniques through stop-motion animation.
- Mural Art
- Innovative use of murals as a form of artistic expression and branding.
- Community Art Projects
- Engagement in community art projects to enhance public spaces and foster creativity.
Sectors Adopting This
- Paint Manufacturing
- Disruptive innovation opportunity for paint manufacturers to collaborate with artists and create unique experiences through mural art.
- Film and Animation
- Opportunity for film and animation industry to explore new forms of storytelling using stop-motion animation.
- Creative Marketing and Advertising
- Incorporating community art projects into marketing campaigns as a way to engage with customers and promote brand values.
