Illuminating Wall Artwork

The YOY 'Depth' Blurs the Line Between Artwork and Illumination

Depending on the way you view the piece of wall artwork, the YOY 'Depth' will be a different item to everyone. Displaying the image of a traditional oil lantern, the seemingly two-dimensional piece of artwork hangs on the wall almost like a homage to the lamps of the past.

When turned on, the YOY 'Depth' reveals that it actually houses an LED lamp within that will provide a touch of illumination that's rather eerie and ethereal.

Designed by Naoki Ono and Yuki Yamamoto and on display at Milan Design Week, the YOY 'Depth' wall artwork merges the ideals of different products.

The YOY 'Depth,' as previously mentioned, features an LED illumination system and a design that sees the art printed on a transparent sheet to allow the light to shine through.

Blurring Boundaries
Disruptive innovation opportunity: Explore ways to merge different products or concepts to create unique and versatile designs.
Eerie Illumination
Disruptive innovation opportunity: Develop lighting solutions that provide ethereal and atmospheric effects to enhance the ambiance of spaces.
Transparent Art
Disruptive innovation opportunity: Experiment with transparent materials and printing techniques to create visually captivating artworks that incorporate lighting elements.

Who This Affects Most

Art and Design
Disruptive innovation opportunity: Introduce innovative techniques and materials into the art and design industry to create unique and immersive artwork experiences.
Lighting
Disruptive innovation opportunity: Drive advancements in lighting technology to produce innovative lighting solutions that go beyond traditional illumination.
Interior Design
Disruptive innovation opportunity: Incorporate interactive and visually striking art pieces with lighting elements into interior design to create captivating and immersive spaces.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 40%
Freshness 8%

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