Exotic 70s Editorials

The W May 2014 Issue Features All-American Model Hilary Rhoda

World-renowned model Hilary Rhoda graces the pages of the special edition W May 2014 Issue in retro form. The model is known for her all-American aesthetic, so it is suiting that she was chosen for this editorial that is set in a 70s-looking American abode.

The home or set where the photos were taken boasts boldly patterned wall papers with matching furniture. 'More is More' couldn't be a more appropriate name for the editorial because just when you think their couldn't be any more patterned decor, there is. All the sets feature floral couches, cheetah-printed rugs and tropical pillow shams.

However, Hilary still stands out amongst all the vintage patterns due to her minimally clad body. In most photos, she is showing off her long gams in both two and one-piece bathing suits.

Retro Fashion
There is a growing trend of fashion editorials and campaigns with a retro-inspired aesthetic, providing opportunities for brands to tap into nostalgia and capture the attention of audiences.
Bold Patterns
Bold, eclectic patterns are making a comeback in fashion and home decor, presenting opportunities for designers to experiment with eye-catching designs that appeal to those seeking something unique and vibrant.
Minimalist Fashion
As maximalist trends rise, so does the trend of minimalist fashion - a promising niche market driven by consumers who prioritize simplicity and sustainability in their clothing choices.

Industries Being Reshaped

Fashion
The fashion industry can leverage the trend of retro and maximalist fashion through clothing lines and marketing campaigns that appeal to consumers seeking that vintage, bold aesthetic.
Home Decor
Interior and home decor brands can capitalize on the trend of maximalist home decor by creating collections and advertising their products on platforms that attract maximalist design enthusiasts.
Swimwear
Swimwear companies can invest in minimalist designs that cater to those seeking more functional, comfortable, and sustainable options for their beach and pool outings.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 17%
Freshness 8%

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