The pristine looks featured throughout the W Magazine 'The Whites of Spring' editorial makes it almost impossible to think of the style as at all grungy, nevertheless it truly is. If the color was switched to anything else, the layered looks would certainly bring punk attitudes to mind. Nevertheless, the impeccable state of each outfit contrasts completely with the greasy hair adopted by both models courtesy of hairstylist Orlando Pita as well as their moody stares.
The W Magazine 'The Whites of Spring' editorial was lensed by photographer Craig McDean. Named after the infamous Stravinsky art piece 'The Rite of Spring,' the photoshoot was shot in an overgrown garden studio set. Although this isn't a normal garden, but one that belongs in an apocalypse. The alabaster looks were styled by Edward Enninful.
Key Themes Behind This Trend
- Pristine Punk Fashion
- Opportunity for fashion brands to create edgy, grunge-inspired collections that still maintain a polished and sophisticated look.
- Grunge-inspired Hair
- Opportunity for hair care brands to develop products that create the appearance of greasy, grunge-inspired hair without actually damaging the hair or scalp.
- Apocalyptic Garden Shoots
- Opportunity for photographers and event planners to create unique, dystopian garden shoots that incorporate elements of decay and overgrowth.
Where This Applies
- Fashion Industry
- The fashion industry can use this trend to create unique and edgy collections that appeal to a broader audience.
- Hair Care Industry
- The hair care industry can develop products to help consumers recreate the greasy, intentional unkempt look without damaging their hair.
- Photography Industry
- The photography industry can use this trend to create shoots that are unique, edgy, and dystopian, appealing to fashion, beauty, and advertising clients.
