While most people will be calling this upcoming season Summer Sixteen thanks to Drake, the W Magazine Summer of Love issue wants to embrace a more amorous experience that naturally follows the heat and sunshine. Covered by top model Cara Delevingne, the June/July 2016 edition is playful and yet still full of high fashion looks.
The cover itself will capture people's attention immediately. To drive home the point of the W Magazine Summer of Love theme, it features the blonde beauty in a heart-shaped look. Bright red and furry, she stares at the camera in a sultry way as to dampen the playfulness of the look. The editorial was shot by Mario Sorrenti and styled by Edward Enninful.
Why This Trend Is Growing
- Heart-shaped Fashion
- Disruptive innovation opportunity: Explore new ways to incorporate heart-shaped designs into fashion collections.
- Summer of Love Theme
- Disruptive innovation opportunity: Develop marketing campaigns and product lines that tap into the nostalgic and romantic vibes of the Summer of Love.
- Playful High Fashion
- Disruptive innovation opportunity: Create clothing and accessories that combine a sense of playfulness with high fashion aesthetics.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate heart-shaped elements and explore new design ideas in the fashion industry.
- Photography
- Disruptive innovation opportunity: Experiment with unconventional poses and settings in fashion photography.
- Advertising
- Disruptive innovation opportunity: Develop innovative advertising campaigns inspired by the Summer of Love theme and playful high fashion.
