Joan Smalls and Karlie Kloss star in the 'Ruffled Around the Edges' editorial for W Magazine's November 2014 issue.
The editorial tells the tale of a powerful friendship, one with many highs and lows. The girls sometimes seem to be completely united, to the point where the images pulsate with an almost erotic energy; other times, they seem aggressively at odds with each other. The high-intensity editorial is styled to perfection by fashion editor Edward Enninful.
The creative team was rounded out by hair stylist Shay Ashual, who provided the girls with gravity-defying sculptural coiffs, and makeup artist Val Garland who opted for bold brows and illuminated contours. The editorial was lensed by photographer Steven Klein.
Why This Trend Is Growing
- Powerful Friendship Editorials
- The intense portrayal of friendships in editorials presents an opportunity for brands to explore the dynamics and emotions of relationships.
- High-intensity Fashion Styling
- The high-intensity fashion styling showcased in editorials offers a chance for fashion brands to push the boundaries and create bold and impactful looks.
- Gravity-defying Hairstyles
- The gravity-defying sculptural coiffs seen in editorials can inspire hair salons and stylists to experiment with avant-garde and eye-catching hairstyles.
Industries Being Reshaped
- Fashion Photography
- The use of powerful imagery and emotional storytelling in editorials presents an opportunity for fashion photographers to create captivating visual narratives.
- Fashion Magazine Publishing
- Fashion magazines can explore the concept of intense friendships in their editorial content to engage readers and offer a fresh perspective on relationships.
- Beauty and Makeup Industry
- Bold makeup looks showcased in powerful friendship editorials can inspire makeup brands to innovate and create products that help customers achieve unique and dramatic looks.
