Car campaigns more often than not revolve around super shiny vehicles that look as though they just exited a car wash; not the Volvo XC90 campaign. Dirty with mud, sand and snow, this car has been through the ringer not once but thrice. But instead of the typical grubbiness that comes with everyday driving, this has been brought about by something a lot more fun. As the Volvo XC90 campaign reads, "Take adventure with you."
The Volvo XC90 campaign was conceived and executed by SapientNitro, an ad agency based in Sydney, Australia. It was art directed by Dylan Soopramania with creative direction by Scot Waterhouse. Shot by photographer Danny Eastwood and retouched by Derek Leong, the images will encourage others to go on an adventure.
Why This Trend Is Growing
- Authentic Car Campaigns
- Creative campaigns that showcase cars in a more realistic and adventurous way, challenging traditional clean and shiny depictions.
- Adventure Marketing
- Advertising campaigns that promote the concept of adventure and exploration as a key selling point for products and services.
- Unconventional Automotive Photography
- Photography styles that embrace the rugged and dirty appearance of vehicles, conveying a sense of adventure and authenticity.
Industries Being Reshaped
- Automotive Advertising
- Opportunities for car manufacturers and marketing agencies to create more authentic and adventurous ad campaigns that resonate with consumers.
- Adventure Travel
- The travel industry can leverage the concept of adventure and exploration in their marketing strategies to attract travelers looking for unique and exciting experiences.
- Photography and Retouching Services
- There is a growing demand for photographers and retouchers who can capture and enhance unconventional and adventurous images for advertising and marketing purposes.
