Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Voltaren Max Campaign Focuses on the Joy of Movement

 - Apr 11, 2014
References: saatchi & adeevee
The Voltaren Max ad campaign puts a new spin on arthritis by comparing the rigidity and pain most people suffering from the disorder feel to the immobility of classic plastic toy soldiers. Not only are the three models starring in the ads depicted as green, they are all fixed to the same base as the toy soldiers.

Conceived and executed by the Saatchi & Saatchi ad agency branch based in Warsaw, Poland, the Voltaren Max ad campaign was art directed by Piotr Chrobot with creative direction by Kamil Majewski. The images were illustrated and retouched by Adam Bartas, Zbynek Kysela, Martin Houra and Gravy, which were based off of the concept illustrator Michal Murawski's initial work. The Voltaren Max campaign encourages people to move.