Imagine having unbearable pain in your knee or hands... You'd certainly be interested in a new pair. In this in-pharmacy promotion, you can buy a replacement hand or foot. After using the product, his body would seem new.
This idea came from SAATCHI & SAATCHI Geneva branch. It was developed for drug from Novartis Voltaflex and implemented in pharmacies throughout Switzerland.
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Implications - With the credit crunch hanging over many individual's minds, consumers are looking for non-expensive ways to spend their cash. This body part marketing technique is a great way to hone in on these economic woes, as many customers will enjoy the visceral appeal of the campaign and appreciate the straightforward message it aims to convey. Companies would be wise to use simply and direct marketing tactics in these difficult financial times.