The Volkswagen Polo GTI ad campaign focuses not only on the quality of the car, but how fun it is to drive. By likening it to slides and poles, the images bring to mind fun playgrounds. By putting people into a childlike mood, it appeals to nostalgia, youthfulness and a desire to enjoy every minute of life.
Conceived and executed by the DDB ad agency branch based in Mexico City, Mexico, the Volkswagen Polo GTI ad campaign also shows just how quick the commute is from the office to a kid's soccer game and the home to an important school exam. Art directed by Antonio Cué with creative direction by Walter Aregger, Hernan Ibarra and Raul Pineda, the images are full of narrative in a clear and concise way.