The Volkswagen Amarok campaign cleverly shows that simply turning on the car is the start of a new adventure. Whether that adventure takes place in a city, on a mountain or through a safari, only time will tell. But this is the vehicle to experience it in. In a way, the different landscapes that the car keys represent show just how versatile the truck can be.
Conceived and executed by Below, an ad agency based in Lima, Peru, the Volkswagen Amarok campaign was worked on by creatives Christian Rivera and Marco Tantalean. The former also served as the art director while the latter wrote the copy. Minimalist and imaginative, the images will encourage people to indulge their daydreams.
What Makes This Trend Stand Out
- Minimalist Landscape Ads
- Opportunity for ad agencies to create visually stunning and simple ads that convey the versatility of products or services.
- Adventure-themed Campaigns
- Opportunity for marketers to tap into consumers' desire for adventure and new experiences to promote their products or services.
- Visual Storytelling in Advertising
- Opportunity for ad agencies to create campaigns that tell stories through imaginative and visually interesting imagery.
Sectors Adopting This
- Automotive
- Opportunity for automotive companies to promote the versatility and adventurous spirit of their vehicles through visually stunning ad campaigns.
- Advertising & Marketing
- Opportunity for advertising and marketing firms to create visually stimulating campaigns that tap into consumers' desire for adventure and new experiences.
- Travel & Tourism
- Opportunity for travel and tourism companies to promote their destinations as places to have adventurous experiences through visually stunning ad campaigns.
