The Volkswagen Amarok campaign cleverly shows that simply turning on the car is the start of a new adventure. Whether that adventure takes place in a city, on a mountain or through a safari, only time will tell. But this is the vehicle to experience it in. In a way, the different landscapes that the car keys represent show just how versatile the truck can be.
Conceived and executed by Below, an ad agency based in Lima, Peru, the Volkswagen Amarok campaign was worked on by creatives Christian Rivera and Marco Tantalean. The former also served as the art director while the latter wrote the copy. Minimalist and imaginative, the images will encourage people to indulge their daydreams.