The looks featured throughout the Vogue Russia July 2013 cover shoot are inspired by the Eighties. From the curly mop of hair to the one-shouldered dress and loose-fitting pantsuit, the outfits may have a retro aesthetic, but they have been modernized for the contemporary woman. In a way, they introduce a touch of androgyny for those who like to mix it up a bit.
The Vogue Russia July 2013 cover shoot was lensed by photographer Richard Bush. It stars model Anja Rubik. The blond Polish beauty was clad in sleek outwear looks from such labels as Valentino, Jean Paul Gaultier and Balenciaga by stylist Sarah Richardson. The striking fall wardrobe suggestions were perfected with transformative coif creations by hair stylist Schon as well as a flawless face by makeup artist Kirstin Piggott.
What Makes This Trend Stand Out
- Retro Fashion
- There is an opportunity for the fashion industry to further explore and capitalize on the popularity of retro fashion by modernizing iconic looks and introducing them to a new generation of consumers.
- Androgynous Fashion
- With the introduction of androgynous elements in fashion, there is an opportunity for designers to continue exploring gender-neutral styles.
- Transformative Hairstyles
- The popularity of transformative hairstyles can be capitalized on by the beauty industry through the introduction of innovative products and techniques.
Sectors Adopting This
- Fashion
- The fashion industry can take advantage of retro and androgynous fashion trends by creating new collections and marketing them to target audiences.
- Beauty
- The beauty industry has the opportunity to innovate and introduce new transformative hairstyles inspired by various fashion eras.
- Publishing
- Magazines like Vogue can take advantage of the popularity of retro fashion trends by featuring editorials that showcase modern interpretations of iconic styles.
