Beachy Fur Editorials

Natasha Poly Stars in Vogue Paris' November Issue

Natasha Poly is far from the typical pirate in the 'La Pirate' editorial featured in Vogue Paris' November 2014 issue.

Fashion editor Emmanuelle Alt lavished Poly with luxurious furs in all different colors, from an aggressive crimson number to a girly pink option. The hair stylist on the shoot, who goes by the single name Christiaan, gave Poly an over-the-top crimped hair 'do. In fact, her hair is about as large and as glamorous as the furs she wears on her body -- which is quite the feat.

Poly poses perched on top a rock, the water rippling behind her. Could she be shipwrecked? Is she waiting for someone to answer her SOS in the sand? We might never know, but at least she'll stay warm. The editorial was lensed by photographic duo Inez van Lamsweerde and Vinoodh Matadin.

Luxurious Furs
Disruptive Innovation Opportunity: Develop sustainable alternatives to fur that offer the same luxury and warmth.
Crimped Hair
Disruptive Innovation Opportunity: Create innovative hair products and tools that make it easier to achieve and maintain crimped hair.
Shipwrecked Fashion
Disruptive Innovation Opportunity: Design fashionable and functional clothing that is equipped for unexpected outdoor situations.

Industries Being Reshaped

Fashion
Disruptive Innovation Opportunity: Integrate new technologies, such as biofabrication, into fashion design to create sustainable and cruelty-free alternatives.
Beauty
Disruptive Innovation Opportunity: Develop new hair care products and styling tools that cater to unique and trendy hairstyles like crimped hair.
Outdoor Apparel
Disruptive Innovation Opportunity: Combine fashion and functionality to design innovative outdoor apparel that can be worn in both practical and stylish ways.
SCORE
3.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 41%
Freshness 8%