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Casual Patterned Fashion

The Vogue Japan Stella Maxwell Editorial is All About Bold Prints

— June 13, 2016 — Fashion
While some people like to go simpler during the hotter seasons, others like to make a bold statement and the Vogue Japan Stella Maxwell editorial leans decidedly towards the latter. Although it embraces quite casual looks, they are full of color and patterns suited for people who want to stand out from the crowd.

From the classic bandana print to more bohemian styles, the outfits featured throughout the Vogue Japan Stella Maxwell editorial are creatively stylish. They were captured on location by photographer Gilles Bensimon. The blonde beauty was styled by Carlotta Oddi, who accessorized the looks with summer staples including wide-brimmed hats, fringe adorned bags and aviator frames. Tousled locks and a fresh face finished them courtesy of hair stylist David Keough and makeup artist Quinn Murphy.
Trend Themes
1. Bold Patterned Fashion - Opportunity for disruptive innovation: Develop sustainable and ethically-made clothing lines that offer bold and unique patterns, catering to fashion-forward individuals who want to make a statement.
2. Bohemian-inspired Fashion - Opportunity for disruptive innovation: Introduce innovative material blends and manufacturing techniques to create eco-friendly bohemian-inspired fashion pieces, appealing to conscious consumers seeking style and sustainability.
3. Creative Styling with Patterns - Opportunity for disruptive innovation: Utilize AI-powered virtual styling platforms to offer personalized recommendations on mixing and matching patterns, redefining the way people express their individuality through fashion.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation: Adopt augmented reality (AR) technology to create interactive virtual showrooms, allowing customers to virtually try on and purchase patterned fashion items, revolutionizing the online shopping experience.
2. Textile Manufacturing - Opportunity for disruptive innovation: Invest in advanced fabric printing technologies and sustainable dyeing methods to produce high-quality patterned textiles with reduced environmental impact, catering to the demand for unique and eco-conscious fashion.
3. Beauty and Cosmetics - Opportunity for disruptive innovation: Collaborate with fashion brands to develop makeup and hair products that complement bold patterned fashion, offering cohesive beauty looks that enhance the overall style and self-expression of consumers.
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