The 'Flower Girls' editorial for the Vogue January 2014 issue takes a tropical spin on the traditional bridal party role. Rather than featuring some cherub-cheeked twelve-year-olds scattering petals, the spread sees Oscar Isaac, Liya Kebede and Imaan Hammam in some upbeat florals.
Their funky floral ensembles, hand-picked by Camilla Nickerson, are further accentuated by the exotic locale. James Pecis styled the hair into natural, easy 'do's (complete with appropriate flowers tucked behind the ears), while Mark Carrasquillo was responsible for their seductive eyes and plum lip color.
It might seem excruciating thinking about how many more months of winter we have waiting for us, by the Vogue January 2014 issue reminds us that Spring is indeed right around the corner. And a lucky few will even be jet-setting to a balmy vacation spot.
Key Themes Behind This Trend
- Tropical Florals
- Opportunity to capitalize on bold, vibrant colors and patterns inspired by tropical florals in fashion and home decor.
- Natural Hair and Makeup
- Innovation opportunity to create new natural hair and makeup products that capture a fresh, effortless look like that seen in 'Flower Girls' editorial.
- Exotic Locations
- Innovative business opportunities in hospitality and travel industries to cater to consumers seeking unique, tropical vacation spots like the one featured in the editorial.
Where This Applies
- Fashion
- Disruptive innovation opportunities in fashion industry to incorporate bold and lively tropical florals into designs for various garments.
- Beauty
- Opportunity to create new natural beauty products and styles inspired by the effortless, fresh hair and makeup looks seen in editorial.
- Travel and Hospitality
- Innovation opportunities for the travel and hospitality industries to offer unique, exotic experiences in tropical locales similar to the one featured in the editorial.
