Surreal Dreamscape Editorials

Frances Coombe Stars in Vogue Italia's October Issue

Frances Coombe stars in the 'Time to Dream' editorial for Vogue Italia's October 2014 issue.

Coombe looks deliriously happy as she explores the rich, succulent dream world that lies before her. Each scene is more surreal than the last, bursting with color, vitality and blossoming flora. It's almost as though Coombe's subconscious has transported her to the Garden of Eden, pre-Fall, and she is shamelessly enjoying the spoils of paradise.

The editorial was styled by fashion editor Patti Wilson, who opted for a cheerful retro look (think heavily embroidered sweaters and head scarves), while hair stylist Peter Gray and makeup artist Isamaya Ffrench collaborated on a Twiggy-inspired beauty look. The editorial was lensed by photographer Miles Aldridge.

Dreamscape Editorials
There is a potential for disruptive innovation in the editorial industry by creating dream-like, surreal photo shoots to captivate audiences.
Colorful Retro Fashion
The fashion industry can explore disruptive innovation opportunities by embracing vibrant colors and retro styles to create cheerful and eye-catching looks.
Collaborative Beauty Concepts
Disruptive innovation can be found in the beauty industry by bringing together hairstylists and makeup artists to create unique and inspiring beauty looks.

Where This Applies

Editorial
The editorial industry can explore disruptive innovation opportunities by incorporating surreal and dream-like elements in their photo shoots to create captivating visuals.
Fashion
The fashion industry has room for disruptive innovation by embracing colorful retro styles to create unique and visually appealing fashion trends.
Beauty
The beauty industry can find disruptive innovation opportunities by encouraging collaboration between hairstylists and makeup artists to create innovative and artistic beauty concepts.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 67%
Freshness 8%