Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Vodafone Celebrate Bandra Campaign Promotes an Annual Indian Festival

 - Mar 24, 2012
References: ogilvy & ibelieveinadv
Balloons often signal a celebration and so, it is appropriate that they were used for the Vodafone Celebrate Bandra campaign. A festival dedicated to celebrating diversity in Bandra, a suburb in Mumbai, India, this ad campaign rings in its fifth edition this year.

The Vodafone Celebrate Bandra campaign was conceived and executed by Ogilvy & Mather, an ad agency based in Mumbai, India. The use of balloon figures embodies the playful essence often associated with such festivities. Each image informs its audience what they can expect if they attend. There is everything from theatre shows to shopping.

With creative direction by Elizabeth Dias and Srreram Athray, the Vodafone Celebrate Bandra campaign was worked on by Elizabeth Dias, Srreram Athray, Savio Alva, Umma Saini, Calvin Austin, Ashish Sadare and C.V. Saju.