Muscular Eco Car Concepts

The VL Destino Turns Heads at 2014 NAIAS

Those with a keen eye for cars might notice that the VL Destino looks a bit like the Fisker Karma. That's because the Destino is based off of the Karma, albeit with one big exception. Whereas the Karma was a plug-in hybrid, the Destino is powered by the V8 engine found in a Corvette ZR1.

The car was dreamed up by GM's former VP of production, Bob Lutz, and first made its debut at the 2013 North American International Auto Show. The VL Destino is back for the 2014 NAIAS, but this time it has been given a makeover and a haircut.

The VL Destino convertible sports a folding hardtop and an interior covered in leather courtesy of automotive leather upholstery specialists Katzkin. Aside from the few concept sketches of the new VL Destino, not much is known about the re-imagined hybrid, but that should change once the 2014 NAIAS gets into full swing.

Muscular Electric Vehicles
Disruptive innovation opportunity: Developing high-performance electric vehicles with sleek designs and powerful performance.
Automotive Makeover Services
Disruptive innovation opportunity: Offering customization and makeover services for vehicles, including folding hardtops and premium leather interiors.
Hybrid Engine Conversions
Disruptive innovation opportunity: Retrofitting hybrid vehicles with more powerful and efficient internal combustion engines, such as V8s found in sports cars.

Who This Affects Most

Electric Vehicle Manufacturing
Disruptive innovation opportunity: Introducing new electric vehicle models with enhanced performance capabilities.
Automotive Customization and Upholstery
Disruptive innovation opportunity: Providing specialized services for vehicle customization, including interior upgrades and premium materials.
Automotive Retrofitting and Conversion
Disruptive innovation opportunity: Offering engine conversion services to upgrade the performance and efficiency of hybrid vehicles.
SCORE
0.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 5%
Freshness 8%

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