The Vizzy Hard Seltzer Variety Pack Includes Four Flavor Options
Michael Hemsworth — February 24, 2021 — Marketing
References: vizzyhardseltzer & foodbev
The Vizzy Hard Seltzer variety pack is a new offering from the Molson Coors Beverage Company that will offer consumers with a way to enjoy a range of flavor options in a simple, convenient way. The variety pack has four flavor combinations to choose from including Blackberry Lemon, Papaya Passionfruit, Raspberry Tangerine and Watermelon Strawberry. All of the drinks feature a 5% ABV, 100 calories, one gram of sugar and even some vitamin C in the mix.
Marketing Director Elizabeth Hitch spoke on the new Vizzy Hard Seltzer variety pack saying, "Vizzy is off to an incredible start. It’s one of the fastest growing hard seltzer brands in the category, carving out a slot on Nielsen’s top ten growth brands. Vizzy fans have been asking for new flavors and we wanted to deliver with bright, bold dual-flavor mash-ups. We’re excited for drinkers to try the new variety pack and tell us what they think.”
Marketing Director Elizabeth Hitch spoke on the new Vizzy Hard Seltzer variety pack saying, "Vizzy is off to an incredible start. It’s one of the fastest growing hard seltzer brands in the category, carving out a slot on Nielsen’s top ten growth brands. Vizzy fans have been asking for new flavors and we wanted to deliver with bright, bold dual-flavor mash-ups. We’re excited for drinkers to try the new variety pack and tell us what they think.”
Trend Themes
1. Flavored Hard Seltzers - Opportunity for companies to create and market their own unique and flavorful hard seltzer varieties.
2. Convenient Variety Packs - Opportunity for companies to package and offer different flavors of their products in convenient variety packs.
3. Health Conscious Beverages - Opportunity for companies to create low-calorie, low-sugar, and vitamin-enhanced beverages to meet growing demand for healthier options.
Industry Implications
1. Alcohol - Opportunity for companies to create and market their own unique and flavorful hard seltzer varieties.
2. Beverage and Drink - Opportunity for companies to package and offer different flavors of their products in convenient variety packs.
3. Health and Wellness - Opportunity for companies to create low-calorie, low-sugar, and vitamin-enhanced beverages to meet growing demand for healthier options.
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