Garmin is expanding upon its vívomove series with 16 new styles of its sleek hybrid smartwatch. While those who are invested in health and fitness will appreciate the tracking features that the wearables offer, they will also be drawn to the traditional style of the fashionable smartwatches.
Some of the newest additions to the series include the vívomove 3/3S, vívomove Style and vívomove Luxe. Within the familiar design of a classic watch, these sleek watches hide smart features like notifications, text messages, calendar reminders and more.
Packed with style, wellness features and payment tools on select styles, these watches target the modern, fashionable woman, including influencers who need on-the-go tools for conducting business that are also aesthetically pleasing enough to be worn and photographed at any time.
Key Themes Behind This Trend
- Hybrid Wellness Smartwatches
- Garmin's vívomove series combines traditional watch design with smart features, creating opportunities for disruption in the wearables market.
- Fashionable Wearable Technology
- The sleek and stylish vívomove watches appeal to fashion-conscious individuals, indicating potential disruption in the fashion industry as wearable technology becomes more widely adopted.
- Influencer Marketing Tools
- The vívomove watches with on-the-go business tools target influencers, suggesting potential disruption in the marketing industry as brands tap into influencer relationships aided by wearable technology.
Where This Applies
- Wearables
- Garmin's vívomove series is a disruptive innovation opportunity within the wearables industry, combining traditional watch design with smart features.
- Fashion
- The fashionable vívomove smartwatches present a disruptive innovation opportunity within the fashion industry as wearable technology becomes more stylish and accessible.
- Marketing
- The vívomove watches with business tools for influencers offer a disruptive innovation opportunity within the marketing industry as brands leverage wearable technology for influencer marketing strategies.
