Comical Caped Campaigns

Vivienne Westwood & Pamela Anderson Team Up Again

What do you get when you cross a punk fashion queen, her boytoy husband and a Playboy cover girl? These wacky, almost random, advertisements featuring Vivienne Westwood and Pamela Anderson for Westwood’s Gold Label campaign, that's what.

Vivienne Westwood and Pamela Anderson have teamed up again for the British designer’s Fall/Winter 2009 collection. The ads, which are goofy and more than a tad offbeat, also include Westwood’s husband, Andreas Kronthaler (who is 25 years her junior).

The whimsical trio romp among handbags in dramatic capes, coats, and tartans, but while Westwood is in the photographs, she doesn’t take part in the fun as much as her husband or Anderson. She watches in the background as Kronthaler pulls a half-naked Anderson across the floor by a piece of satin cloth in one shot and the pair attempt back-bridges in another.

Comical Campaign Advertisements
Creating humorous and offbeat advertisements that attract customers.
Celebrity Endorsement
Using popular celebrities to endorse products and make them more desirable.
Fashion Industry Trends
Incorporating dramatic capes, coats, and tartans into fashion designs.

Sectors Adopting This

Fashion Industry
Incorporating humor and popular celebrity endorsements into fashion campaigns.
Entertainment Industry
Creating comical advertisements that star popular celebrities to grab audience attention.
Advertising Industry
Developing advertisements that use humor and popular celebrities to make a product more desirable.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 41%
Activity 30%
Freshness 8%