Haute Top Hat Campaigns

The Vivienne Westwood Autumn/Winter 2014/2015 Ads Are Gentlemanly

The Vivienne Westwood Autumn/Winter 2014/2015 campaign features model Stella Schnabel alongside Westwood herself. The advertisements were taken in a relaxed, laid back manner at a barren apartment, showcasing little aside from the apparel itself and the giants featured therein.

Present in this campaign are pieces taken from the lines of Vivienne Westwood Gold, Red Label and MAN collections. The eclectic mix is reflected in the ensembles that display a dark red cocktail dress, pale evening gloves and masculine suits.

Standing out within the campaign are three high-standing top hats. Each one lets on a different look despite their similarities as they incorporate varying colors, strips of fabric and elongated shapes that can be paired with many outfits.

High-standing Top Hats
The inclusion of three high-standing top hats in the campaign presents an opportunity for disruptive innovation in the fashion industry to create unique and stylish headwear.
Eclectic Mix of Ensembles
The campaign's diverse ensembles featuring a mix of dark red cocktail dresses, pale evening gloves, and masculine suits open up possibilities for disruptive innovation in the fashion industry to create new and unconventional outfit combinations.
Relaxed and Laid-back Aesthetic
The campaign's relaxed and laid-back atmosphere offers an opportunity for disruptive innovation in the advertising industry to create authentic and relatable marketing campaigns.

Industries Being Reshaped

Fashion Industry
The fashion industry has room for disruptive innovation by creating high-standing top hats and unconventional outfit combinations.
Advertising Industry
The advertising industry can benefit from disruptive innovation by developing authentic and relatable marketing campaigns with a relaxed and laid-back aesthetic.
Headwear Industry
The headwear industry can tap into disruptive innovation by designing unique and stylish high-standing top hats.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 51%
Activity 47%
Freshness 8%