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Viva XXXII Tequila Donates 10% of its Net Proceeds to Charity

 - Jul 5, 2017
References: viva32 & uncrate
'Viva XXXII' tequila is a Millennial-focused tequila brand looking the make the spirit industry more transparent.

Made from estate grown, 100% blue agave blended with a 3-year-old extra anejo tequila, Viva XXXII is available as either a tequila joven or tequila reposado (silver or gold). With notes of vanilla, lemon peel, and yerba buena, this sipping tequila was the Silver medalist at the San Francisco World Spirits Competition.

On its website, Viva XXXII breaks down the cost of each bottle in an effort to deliver transparency (an attribute Millennial consumers acknowledge and appreciate). In addition to this, 10% of net proceeds go to helping charities preventing animal abuse.

The packaging of the product is minimal yet energetic, and eye-catching. The geometric patterned design on the bottle works double duty as a branding device and label.