The alternative beverage market is expanding exponentially, so the new Vitaminwater Active sports drink has been unveiled by the brand as a new option for consumers to try out. The drink is infused with natural electrolytes thanks to the coconut water and sea salt that has been used in the recipe to to increase the bioavailability of the nutrients. The drink is sweetened with cane sugar and comes in three flavor options including 'move it,' 'pump it' and 'werk it,' which are strawberry black cherry, orange mango and lemon lime-flavored, respectively.
The Vitaminwater Active sports drinks comes as one of the first announcements from the brand in some time and is likely to reinvigorate interest in the vitamin-infused drink line.
What's Driving This Trend
- Vitamin-infused Sports Drinks
- Sports drinks infused with natural electrolytes and vitamins are becoming popular in the alternative beverage market.
- Coconut Water and Sea Salt Ingredients
- More natural and healthier ingredients such as coconut water and sea salt being used in sports drinks.
- Personalized Sports Drinks
- Customizable and personalized sports drinks with different flavor options are gaining popularity.
Who This Affects Most
- Beverage Industry
- The beverage industry is growing with more emphasis on alternative and healthier beverage options.
- Fitness Industry
- The fitness industry is finding new ways to enhance the health benefits of workouts through the use of healthier sports drinks.
- Natural Ingredients Industry
- The natural ingredients industry is seeing a rise in demand for more natural and healthier alternatives in the production of sports drinks.
