What is the trend of social media-inspired products?

Companies can create user-driven products based on social media trends, fostering engagement and co-creation.

What is the trend of contest-based product development?

Organizing social media contests to develop new products offer an opportunity for crowd-sourced ideas and increased brand recognition.

What is the trend of functional beverages with social media tie-ins?

Innovative beverage brands can leverage social media platforms to create functional, flavor-driven beverages that cater to a highly engaged demographic.

What are the implications for the beverage manufacturing industry?

Beverage companies can explore social media-inspired product development to lead innovation and capitalize on untapped customer preferences.

What are the implications for the social media marketing industry?

Social media marketing agencies can create unique and engaging campaigns for companies that connect with a younger demographic, resulting in increased customer engagement.

What are the implications for the consumer packaged goods industry?

Consumer packaged goods companies can leverage social media-led product development to create user-driven products that resonate with younger, socially connected consumers.

Facebook Beverages: VITAMINWATER Enhanced Water 'Connect' is Social Media Created (UPDATE)

Facebook Beverages

Functional Flavored Water Drinks Image 1

VITAMINWATER Enhanced Water 'Connect' is Social Media Created (UPDATE)

Michael Hines — January 9, 2010 — Unique

References: facebook & allfacebook

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VITAMINWATER enhanced water reached out to Facebook for their new flavor: Vitamin Water Connect. Facebook is constantly evolving, so it makes perfect sense that a user-created beverage would spring up from it.

The new flavor was created via a contest on the VITAMINWATER enhanced water Facebook page. Four finalists received $5,000 and one grand prize winner received the cash and immortality. VITAMINWATER enhanced water Connect is a black-cherry lime flavor with caffeine in it. Yum… Be on the lookout for this social media beverage in stores soon.

Trend Themes

Social Media-inspired Products — Companies can create user-driven products based on social media trends, fostering engagement and co-creation.
Contest-based Product Development — Organizing social media contests to develop new products offer an opportunity for crowd-sourced ideas and increased brand recognition.
Functional Beverages with Social Media Tie-ins — Innovative beverage brands can leverage social media platforms to create functional, flavor-driven beverages that cater to a highly engaged demographic.

Industry Implications

Beverage Manufacturing — Beverage companies can explore social media-inspired product development to lead innovation and capitalize on untapped customer preferences.
Social Media Marketing — Social media marketing agencies can create unique and engaging campaigns for companies that connect with a younger demographic, resulting in increased customer engagement.
Consumer Packaged Goods — Consumer packaged goods companies can leverage social media-led product development to create user-driven products that resonate with younger, socially connected consumers.

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