The Beauty Pie Superdose Vitamin C Hand Cream is a brightening and moisturizing formula that brings together the benefits of two powerhouse ingredients: 2% Bio-Vitamin-C (Ethyl Ascorbic Acid) and tranexamic acid. Made with a nourishing base of shea butter, sweet almond oil, meadowfoam seed oil, coconut oil and Vitamin E, the hand cream helps to make hands look healthier and feel more comfortable.
The non-greasy formula is effective for reducing the appearance of sunspots and signs of visible aging and it can be used alongside the brand's Super Retinol Anti-Aging Hand Treatment for amplified results.
Tranexamic acid is becoming popular as a topical brightening ingredient and formulas made with it target knowledgeable consumers who are passionate about skincare and ingredients that are safe and scientifically backed.
What's Driving This Trend
- Tranexamic Acid Skincare
- The rising popularity of tranexamic acid as a brightening ingredient creates opportunities for skincare brands to cater to knowledgeable and ingredient-conscious consumers.
- Bio-vitamin-c Infused Products
- The use of bio-vitamin-c (ethyl ascorbic acid) in beauty products offers a disruptive innovation opportunity for brands looking to create brightening and anti-aging formulations.
- Multi-benefit Hand Care
- Consumers' growing desire for products that offer multiple benefits such as brightening and moisturizing in one formulation presents a disruptive innovation opportunity in the hand care industry.
Who This Affects Most
- Skincare
- Tranexamic acid's popularity as a brightening ingredient creates an opportunity for skincare brands to cater to a growing base of ingredient-conscious and knowledgeable consumers.
- Beauty
- Beauty brands can create disruptive product innovations by incorporating bio-vitamin-c (ethyl ascorbic acid) into their formulations for brighter and more youthful-looking skin.
- Personal Care
- The trend towards multi-benefit hand care products presents an opportunity for personal care brands to create innovative formulations that provide both moisturizing and brightening benefits.
