Ensuring you get the right amount of vitamins and minerals is a hard task for most adults, let alone children -- which is why the Japanese snack brand Orion's introduced a vitamin C candy that makes it easier for consumers to lead balanced diets.
The treat was designed to appeal to the palettes of children and boasts a soda-flavored taste. More specifically, this snack was designed to taste like Ramune - a carbonated soft drink. In addition to its health benefits, this snack arrives in adorable packaging that makes for an easy carry. Inspired by the soda from which is flavor is based on, this vitamin C candy arrives in a soda can-themed plastic bottle.
Image Credit: Blippo
What's Driving This Trend
- Vitamin C Candy
- Opportunity to create new flavors and designs to appeal to wider audiences and age groups.
- Functional Snacking
- Opportunity for companies to introduce snacks with added vitamins and minerals to meet the growing trend of consumers wanting functional food options.
- Child-friendly Supplements
- Opportunity to create supplements that are fun and appealing to children to make it easier for them to get their necessary vitamins and minerals.
Who This Affects Most
- Health and Wellness
- Companies can introduce new products to meet growing consumer interest in self-care and overall health and wellness.
- Food and Beverage
- Manufacturers can introduce new lines of functional foods and snacks that meet consumer demand for better-for-you options and convenient, on-the-go choices.
- Packaging and Design
- Companies can offer design services to help brands create appealing packaging and product designs that cater to specific target demographics.
