Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Health-Focused Vodkas

Vita Spirits Vodka is No-Sugar, Gluten-Free and Meant to Be Mixed with Water

— January 30, 2018 — Lifestyle
Barcelona-based Vita Spirits is looking to tap into the low-sugar market with the release of its new vodka. Designed to be mixed with water, Vita Spirits vodka is both gluten-free and sugar-free and is intended to appeal to a more health-conscious drinker. The brand has insisted that vodka is distilled with flavor in mind and is made to retain this flavor when mixed with water. This innovative liquor is the brainchild of friends Victor Ruiz Lafita and Fadrique Balmaseda. The duo decided to create this vodka after finding the mix of vodka and soda water to be unpleasant and deciding to capitalize on the idea of flavorful liquor made to be mixed without sugar.

The vodka made by Vita Spirits is advertised as a citric spirit and is distilled with natural lemon peel extract. The formula for the final product took 18 months to perfect and is comprised of Italian rye grain and lemon peel extract made from a local distillery in Barcelona. The water used in the production has an exceptionally low mineral content in an attempt to keep an unaltered and all natural citrus flavor. Ultimately, this product is a flavorful alternative to traditional vodkas as it is designed for health-minded individuals. That all natural flavor, lack of sugar and absence of gluten comes together in this health-focused libation.