vit is the name of a brand-new vitamin and wellness supplement line that packs clean, high-quality ingredients into plant-based softgels. The benefit-focused products are designed with simplicity and affordability in mind, so a 30-day supply costs just $10.
vit offers products like Pocketful of Sunshine with immune-boosting vegan Vitamin D3, Cloud Nine with adaptogens and B vitamins and Beyond Gorgeous with antioxidant-rich Vitamin C and Biotin. There are also functional supplements for healthy hearts, minds and focused energy.
Mick Burchfield, General Manager for vit health, says, "This past year could be considered a referendum on personal health and self-care. We created the vit supplement line to offer a manageable and easy shift towards wellness, especially when used in tandem with other lifestyle improvements."
Why This Trend Is Growing
- Clean-label Supplements
- Brands can innovate by developing supplements with high-quality ingredients and transparency in labeling.
- Plant-based Softgels
- Opportunity for companies to disrupt the supplement industry by using plant-based materials instead of traditional gelatin capsules.
- Affordable Wellness
- Businesses can capitalize on consumers' increasing desire for affordable, but high-quality, wellness products by offering products at accessible price points.
Industries Being Reshaped
- Supplement Industry
- Companies in the supplement industry can benefit from creating products with clean-label ingredients, using plant-based materials, and offering affordable options.
- Health and Wellness Industry
- Opportunities exist for companies in the health and wellness industry to innovate by creating simple and accessible solutions for users seeking to improve their well-being.
- Vegan Industry
- Companies in the vegan industry can expand their offerings by producing supplements made with plant-based materials, tapping into a growing market of consumers prioritizing plant-based products.
