What is the trend of clean-label supplements?

Brands can innovate by developing supplements with high-quality ingredients and transparency in labeling.

What is the trend of plant-based softgels?

Opportunity for companies to disrupt the supplement industry by using plant-based materials instead of traditional gelatin capsules.

What is the trend of affordable wellness?

Businesses can capitalize on consumers' increasing desire for affordable, but high-quality, wellness products by offering products at accessible price points.

What are the implications for the supplement industry industry?

Companies in the supplement industry can benefit from creating products with clean-label ingredients, using plant-based materials, and offering affordable options.

What are the implications for the health and wellness industry industry?

Opportunities exist for companies in the health and wellness industry to innovate by creating simple and accessible solutions for users seeking to improve their well-being.

What are the implications for the vegan industry industry?

Companies in the vegan industry can expand their offerings by producing supplements made with plant-based materials, tapping into a growing market of consumers prioritizing plant-based products.

Clean-Label Wellness Supplements : wellness supplement

A 30-Day Supply of vit's Plant-Based Softgels Costs $10

Laura McQuarrie — January 26, 2021 — Lifestyle

References: vit-health & prnewswire

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vit is the name of a brand-new vitamin and wellness supplement line that packs clean, high-quality ingredients into plant-based softgels. The benefit-focused products are designed with simplicity and affordability in mind, so a 30-day supply costs just $10.

vit offers products like Pocketful of Sunshine with immune-boosting vegan Vitamin D3, Cloud Nine with adaptogens and B vitamins and Beyond Gorgeous with antioxidant-rich Vitamin C and Biotin. There are also functional supplements for healthy hearts, minds and focused energy.

Mick Burchfield, General Manager for vit health, says, "This past year could be considered a referendum on personal health and self-care. We created the vit supplement line to offer a manageable and easy shift towards wellness, especially when used in tandem with other lifestyle improvements."

Trend Themes

Clean-label Supplements — Brands can innovate by developing supplements with high-quality ingredients and transparency in labeling.
Plant-based Softgels — Opportunity for companies to disrupt the supplement industry by using plant-based materials instead of traditional gelatin capsules.
Affordable Wellness — Businesses can capitalize on consumers' increasing desire for affordable, but high-quality, wellness products by offering products at accessible price points.

Industry Implications

Supplement Industry — Companies in the supplement industry can benefit from creating products with clean-label ingredients, using plant-based materials, and offering affordable options.
Health and Wellness Industry — Opportunities exist for companies in the health and wellness industry to innovate by creating simple and accessible solutions for users seeking to improve their well-being.
Vegan Industry — Companies in the vegan industry can expand their offerings by producing supplements made with plant-based materials, tapping into a growing market of consumers prioritizing plant-based products.

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