With the way the Internet is set up, visual social media outlets do very well. There are many social media platforms led by a few social media giants. While all of these platforms serve a specific purpose in specific sectors, Ideapod is filling a different need.
The Internet is so vast that finding good ideas and generating good conversation can be extremely easy one day and incredibly daunting the next. Ideapod’s whole mission is to allow users to spark debate and speak about topics that interest them.
The site is a true visual social media outlet and is set up much like Pinterest in that pictures and videos are pinned to boards and people then start the conversation from there. Each post is tagged and allows for 1,000 characters worth of writing to express an opinion.
Key Themes Behind This Trend
- Visual Social Media
- Disruptive innovation opportunity: Develop a visual social media platform that focuses on specific industries or niche interests.
- Spark Debate
- Disruptive innovation opportunity: Create a discussion-generating platform that encourages users to share their opinions and engage in debates.
- Tagged Content
- Disruptive innovation opportunity: Design a social media platform where users can tag their content to facilitate meaningful conversations.
Where This Applies
- Social Media
- Disruptive innovation opportunity: Introduce new features or platforms to enhance the way people interact and share information on social media.
- Online Communities
- Disruptive innovation opportunity: Build online communities that foster meaningful discussions and connect like-minded individuals.
- Content Creation
- Disruptive innovation opportunity: Develop tools and platforms that empower users to create and share engaging visual content in new and inventive ways.
