Repurposed Coffee Sportswear

Clean the Sky - Positive Eco Trends & Breakthroughs

Virus 'Stay Warm' Line Transform Java Grinds Into Athletic Gear

— January 31, 2012 — Lifestyle
When a little imagination is used, old coffee grinds can be reused in various ways, as is exemplified by the Virus 'Stay Warm' Line.

The Virus 'Stay Warm' Line is a collection of athletic gear made from coffee beans. To be more exact, the Californian company uses what they call Coffee Char or Coffee Charcoal. All the grinds are processed into a natural fiber that allows clothes to be made with ease.

So what are the benefits? The use of Coffee Char will actually trap heat close to the skin by providing a base layer fabric. It actually increases surface temperature by 10 degrees, so it's fairly well insulated. The material also has UV-shielding and anti-odor features. This is a really interesting concept that re-imagines coffee into something completely different.

Trend Themes

  1. Eco-friendly Fabric — Using recycled coffee grounds to create clothing presents a an opportunity to utilize sustainable textiles.
  2. Athletic Performance Technology — Innovative clothing technology that enhances athletic performance and recovery can be utilized with Coffee Char fiber.
  3. Upcycling Materials — The use of unconventional materials for textiles, such as repurposed coffee grounds, can create new and exciting market opportunities.

Industry Implications

  1. Fashion — Fashion brands can reinvent sustainable clothing and textiles by utilizing Coffee Char fiber in their production lines.
  2. Athletic Wear — Athletic brands can innovate by using Coffee Char fiber to enhance thermal insulation, UV protection, and anti-odor features in their sportswear.
  3. Sustainability — Sustainability-focused startups can explore new applications for upcycled materials such as coffee grounds, as demonstrated by the Virus 'Stay Warm' line.
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