Interior design team Panoramia is using virtual windows to turn elevator rides into magical 3D journeys. One or more screens are mounted onto the backs of elevators, displaying one of the many graphic visualizations Panormia has designed. The graphics react accordingly to the movement of the elevators, sensing whether it is moving up or down and playing the respective visuals.
When the elevator moves up, the graphics displayed make it seem as though you're rising above the mountains. Other virtual windows show displays of outer space, breathtaking grasslands, a panoramic view of a skyscape, or even a customized, stylish representation of your brand.
Niklas Lundback, the co-founder of Panormia says its mission is to "let people turn their elevator rides into journeys," by using visuals to create an immersive experience that lets people re-imagine how they interact with routine technology.
What Makes This Trend Stand Out
- Immersive Elevator Experiences
- Using graphics and sensors to create an immersive experience in elevators, providing an opportunity for businesses to enhance customer experience.
- Virtual Window Displays
- The use of virtual windows to display breathtaking views or customized graphics creates a unique and unforgettable experience, providing an opportunity for the travel and hospitality industry to set themselves apart from competitors.
- Interactive Marketing Through Elevators
- Customized elevator displays can be used as an advertising tool, providing an opportunity for marketing firms to create unique and interactive experiences for their clients' brands.
Sectors Adopting This
- Interior Design
- Providing a new avenue for innovative interior design solutions in commercial and residential buildings with the use of virtual displays.
- Travel and Hospitality
- The use of virtual displays in elevators provides an opportunity for hotels and travel businesses to offer a unique and memorable experience for their customers.
- Marketing
- Using customized elevator displays as an advertising platform creates an opportunity for marketing firms to showcase their creativity and offer unique client experiences.
