Owners of Xbox One multimedia consoles can make use of a high-tech shopping app, quite appropriately named 'The Mall', that allows them to enjoy access to a virtual fitting room.
This unique service makes use the Xbox One console's motion-tracking camera and the virtual wardrobe technology made available by the app's software. It is being launched thanks to the efforts of Irish television e-commerce company Von Bismark.
It's pretty incredible that we're living in an age when people can now simply stand in front of a TV to 'try' on clothes in real time using a multimedia console. This virtual fitting room app is going to be extremely important going forward considering the growing popularity of online shopping and the obvious challenges surrounding the fit of clothes purchased online.