In September, I wrote an article about Virtual World Marketing, suggesting it may be the next big thing. Now, a new marketing company named Crayonville has been launched in Second Life. The company has already lined up dozens of clients and it taking over the marketing space of the virtual world.
Their press release, which was in the real world, noted, "The world has changed, but marketing, advertising, and public relations have not," said Joseph Jaffe, author of the bestselling book Life After the 30-Second Spot (Wiley) and crayon's President and Founder. "There is no question that the influence organizations can achieve through traditional marketing, advertising and PR is fading fast."