Virgin Pure by Richard Branson improves water filtration. The man has done it again, but this time the business magnate has entered into the water game. This is one out of the hundreds of industries that his company has dove head first into, and this is sure to be another success. Branson has partnered with Israeli company Strauss Water to create Virgin Pure, which is multi-fuctional water purifier. This water system can clean tap water, and can cool and boil the water at the press of a button.
The market for water purifying systems in the UK is growing, as many people are no longer drinking straight from the tap. This is a great decision and perfect timing for Branson to make this strategic move in this industry.