In an effort to reduce drunk driving, Toronto eatery Nightowl Bar is offering free virgin cocktails of its popular drinks to designated drivers in support of #SoberJanuary. The campaign is opting to lower the amount of drivers driving intoxicated as well as bring awareness to the seriousness of the felony.
Going out with friends that are drinking can be difficult for many designated drivers that might feel compelled by the setting to also have a drink or two. In order to make drivers feel less awkward or uncomfortable about not drinking when out, Nightowl Bar is offering free non-alcoholic drinks to all drivers. This creates an inclusive atmosphere where everyone from drivers and drinkers can all enjoy themselves, while ensuring the drivers don't compromise their sobriety.
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