Richard Branson threw the Virgin Blue 10th Birthday party on September 12, 2010 with plenty of flair and finesse.
From British singing sensation Delta Goodrem to Dein Perry’s 20 Tap Dance Dogs, to a choreographed dance number by Virgin Blue employees, the addition of Virgin’s own 737-800 Boeing plane in the background contributed even further to the greatness of the Virgin Blue 10th Birthday party's success.
Implications - Customers want to feel there is an element of luxury in their lives throughout everything they do. Everyday products that are injected with a prestigious aspect are appealing to those who can't afford the best items yet still want to feel special. Companies could focus on this desire to feel more elite in order to increase the number of shoppers to their brand.