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KISSmetrics Illustrates Effective Viral Marketing

 - Apr 30, 2012
References: kissmetrics & bitrebels
This 'Viral Marketing Cheat Sheet' is a pithy and to-the-point guide on viral marketing. The company behind the chart, KISSmetrics, provides online software to its customers that helps to turn analytics into actionable market research and insight.

Social media is barely out of its infancy yet already marketers are jumping on to it as a way to drive sales through the much sought after yet elusive method of viral marketing. Simply using Facebook or Twitter to promote a product does not, in of itself, guarantee success.

The chart featured here points out that marketers and businesses need to adopt practices that engage online communities and encourage sincere interaction, rather than just use Twitter or Facebook as a sort of online billboard to broadcast their product.