I can't give away the ending to this video as it would destroy the point; you'll have to watch to see how effective it is.

The Awareness Test is an interesting viral video that's been generating a lot of buzz this week. It's intention is to promote how easily we can miss things when we're focused on something else.

Check it out!

Implications - The Internet has created a new form of entertainment out of viral videos. In the beginning, it was simply users taking advantage of YouTube to film these segments and now it appears companies are doing the same. It makes the perfect viral marketing campaign that gets people engaged and helps to expose companies to a worldwide audience with just one click. This strategy is the next step for every business to take in order for them to evolve with their consumers in a technology-obsessed world.